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Market Access & Health Economics

Health Economics & Market Access Consultants

Expert-led support from evidence generation through to PBS, MBS and Prescribed List acceptance.

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PBS Submissions MBS Applications Prescribed List PBAC Strategy MSAC Submissions MDHTAC HTA Consulting Health Economics Market Access Evidence Generation Digital Health Commercialisation PBS Submissions MBS Applications Prescribed List PBAC Strategy MSAC Submissions MDHTAC HTA Consulting Health Economics Market Access Evidence Generation Digital Health Commercialisation

Faster, Stronger,
More Certain Market Access

  • 01Faster progression to funding with fewer avoidable rework cycles
  • 02Clinical, economic and pricing evidence built to withstand HTA and payer scrutiny
  • 03Decision-ready market access strategies aligned to PBAC, MSAC and MDHTAC
  • 04End-to-end submission support from strategy through to acceptance
Oona Reardon — Founder & Managing Director, Pulse Economics
We built Pulse Economics to accelerate market access and reimbursement of medicines and health technologies in Australia
Oona Reardon
Founder & Managing Director

With deep expertise across PBS, MBS and Prescribed List submissions, Oona founded Pulse Economics to deliver the calibre of strategic and analytical rigour that gives clients a genuine advantage at the committee table.

Meet Our Full Team →
0+
Years of combined HTA
consulting experience
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Submissions to PBS,
MBS & Prescribed List
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Pharma, MedTech &
biotech clients served
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Client organisations
in our active portfolio

Led by Former PBAC & MSAC Evaluators

Our team brings decades of experience navigating the Australian commercialisation and reimbursement landscape from adding health economics inputs into Phase 2/3 clinical trial design to optimising price at product launch.

Meet Our Team →

From strategy
to acceptance.

01
Strategic Discovery

We begin with a thorough review of your product, clinical evidence and market horizon scan to define the optimal positioning and market access pathway.

02
Evidence Architecture

Designing clinical and economic evidence aligned with payer expectations.

03
Submission & Engagement

We manage submissions and stakeholder engagement to accelerate approvals.

04
Acceptance & Beyond

Post-approval strategy, pricing and lifecycle optimisation

Organisations we've worked with

Ready to accelerate your
market access journey?

Every successful reimbursement starts with the right strategy. Let's build yours.

Frequently Asked Questions

We help medtech, digital health and pharmaceutical companies build the clinical, economic and value evidence needed for public funding through the MBS, the Prescribed List and the PBS. We cover the journey from evidence generation through to MSAC, MDHTAC and PBAC submissions, so sponsors reach a funding decision without unnecessary rework.
PBAC assesses medicines for listing on the PBS. MSAC assesses medical services, including therapeutic procedures and diagnostic tests, for MBS funding. MDHTAC advises on medical devices and human tissue products for the Prescribed List, which sets the benefits private health insurers pay. Each committee has its own evidence expectations and timelines, so a pathway-specific strategy is required.
It depends on the pathway and how mature the evidence is. PBAC meets three times a year (March, July and November) plus intracycle meetings. MSAC also meets three times a year (March, July and November). The Prescribed List is updated on 1 March, 1 July and 1 November each year, and MDHTAC has its own assessment timeframes. A weak submission can add six to twelve months through resubmission, so getting the evidence right the first time is what saves sponsors the most time.
Earlier than most companies think: ideally while studies are being designed (Phase 2/3 for medicines, or the pivotal clinical study stage for devices and diagnostics). Building health economic inputs into the study means the evidence is already fit for MSAC, Prescribed List or PBAC requirements, rather than retrofitting a model onto data that was not built for it.
Our team includes three former PBAC and MSAC evaluators, so we know how submissions are read and challenged from the assessment side. That shapes how we prepare every submission. It is paired with decades of combined HTA experience and hundreds of reimbursement submissions.
Yes. We advise digital health and AI-enabled technology companies on evidence needs, funding pathways and value demonstration. As an ANDHealth industry partner, we also support companies in its accelerator and commercialisation programs.
Yes. We deliver market access and reimbursement workshops, webinars and advisory sessions for founders, accelerators and industry groups. Previous workshops delivered for AUScelerate, ISPOR and Cicada Innovations.