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Market Access & Health Economics

Accelerating reimbursement for
Pharma & MedTech

Expert-led strategy from evidence generation through to PBS, MBS and Prescribed List acceptance.

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PBS Submissions MBS Applications Prescribed List PBAC Strategy MSAC Submissions MDHTAC HTA Consulting Health Economics Market Access Evidence Generation Digital Health Commercialisation PBS Submissions MBS Applications Prescribed List PBAC Strategy MSAC Submissions MDHTAC HTA Consulting Health Economics Market Access Evidence Generation Digital Health Commercialisation

Complex pathways.
High stakes. No room for error

Australian market access is among the most rigorous in the world. PBAC, MSAC and MDHTAC scrutiny is increasing and the cost of avoidable rework cycles is significant.

  • Complex reimbursement pathways across PBS, MBS and Prescribed List
  • Uncertainty around clinical, economic and value evidence requirements
  • Evolving PBAC, MSAC and MDHTAC expectations and increasing scrutiny
  • Navigating market access for AI and digital health innovations

Faster. Stronger.
More certain

  • 01Faster progression to funding with fewer avoidable rework cycles
  • 02Clinical, economic and pricing evidence built to withstand HTA and payer scrutiny
  • 03Decision-ready market access strategies aligned to PBAC, MSAC and MDHTAC
  • 04End-to-end submission support from strategy through to acceptance
Oona Reardon — Founder & Managing Director, Pulse Economics
We built Pulse Economics to accelerate market access and reimbursement of medicines and health technologies in Australia
Oona Reardon
Founder & Managing Director

With deep expertise across PBS, MBS and Prescribed List submissions, Oona founded Pulse Economics to deliver the calibre of strategic and analytical rigour that gives clients a genuine advantage at the committee table.

Meet Our Full Team →
0+
Years of combined HTA
consulting experience
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Submissions to PBS,
MBS & Prescribed List
0+
Pharma, MedTech &
biotech clients served
0+
Client organisations
in our active portfolio

We speak
reimbursement fluently.

Our team brings decades of experience navigating the Australian commercialisation and reimbursement landscape from adding health economics inputs into Phase 2/3 clinical trial design to optimising price at product launch.

Meet Our Team →

From strategy
to acceptance.

01
Strategic Discovery

We begin with a thorough review of your product, clinical evidence and market horizon scan to define the optimal positioning and market access pathway.

02
Evidence Architecture

Designing clinical and economic evidence aligned with payer expectations.

03
Submission & Engagement

We manage submissions and stakeholder engagement to accelerate approvals.

04
Acceptance & Beyond

Post-approval strategy, pricing and lifecycle optimisation

Organisations we've worked with

Ready to accelerate your
market access journey?

Every successful reimbursement starts with the right strategy. Let's build yours.