How We Work
Pulse Economics is a specialist market access and reimbursement consultancy. We work as a strategic partner, not a transactional service provider.
Defined by clarity, rigour and decision-readiness
We focus on understanding the decision context first, then designing work that is proportionate, defensible and aligned to how evidence and strategy are assessed in practice.
Every engagement is tailored — but our way of working is consistent, transparent and predictable.
We aim to deliver advice that is rigorous but pragmatic, strategically grounded and aligned to real-world decision-making.
“We work as a strategic partner, not a transactional service provider.”
A structured and decision-led process
Clarify the Decision Context
Every project begins with a clear understanding of the decision environment.
- The decision(s) to be supported
- The audience and stakeholders involved
- Evidence maturity, timelines and constraints
- Policy, reimbursement and funding context
Scope Strategically
We design focused scopes that are proportionate, efficient and aligned to the real decision need.
- Identify essential versus optional workstreams
- Prioritise material uncertainty
- Focus analysis where it changes outcomes
- Ensure defensible and efficient delivery
Deliver with Rigour and Transparency
Our delivery model emphasises analytical rigour, collaboration and transparent communication.
- Clear analytical methods and assumptions
- Regular check-ins and early refinement
- Transparent discussion of uncertainty
- Integrated evidence, modelling and strategy
Interpret, Not Just Analyse
We explain what findings mean for decisions, not just what the numbers show.
- How results may be interpreted by evaluators
- Where risks and sensitivities exist
- What trade-offs decision-makers focus on
- How evidence supports strategic positioning
Support Review and Decision-Making
We remain engaged throughout the decision cycle, not just at the point of delivery.
- Internal review and strategic alignment
- Response to evaluator or committee questions
- Iteration following feedback or new evidence
- Post-decision strategic advisory support
Flexible engagement models tailored to client needs and context
Focused Advisory Projects
Short, targeted strategic engagements addressing specific reimbursement, pricing or evidence decisions.
Discrete Workstreams
Specialist analytical or strategic workstreams embedded within broader programs.
Ongoing Strategic Support
Long-term advisory support across development, reimbursement and access phases.
Collaborative Team Integration
Working alongside internal teams and external advisors to complement capabilities.
Collaborative, evidence-based and outcome-focused advisory
Clear Thinking and Direct Advice
Strategic clarity grounded in real HTA, payer and policy environments.
Transparent and Defensible Analysis
Clear assumptions, rationale and decision-ready interpretation.
Practical Recommendations
Advice grounded in evidence, feasibility and strategic realism.
Low-Friction Collaboration
Responsive, flexible engagement designed to support client teams efficiently.
Built around how evidence is scrutinised in practice
Our approach reflects direct experience evaluating PBAC and MSAC submissions and navigating complex HTA and policy decisions.
Experience evaluating PBAC and MSAC submissions
Deep involvement across HTA, policy and commercial decisions
Understanding how evidence is stress-tested and challenged
Recognition that uncertainty must be managed, not ignored
Guiding principles behind everything we do
Mission
To support sound, evidence-based funding, access and policy decisions by translating complex clinical and economic evidence into clear, defensible advice.
Vision
A health system where reimbursement, pricing and policy decisions are informed by rigorous evidence, transparent analysis and informed judgement — enabling timely access to effective health technologies and programs.
Work with a partner focused on real decision outcomes
Evidence, strategy and analytical rigour aligned to how reimbursement and policy decisions are actually made.